A more successful exit for Pure Digital. I met with these guys when they were still building a disposable digital camera. The technology was always impressive even if the market assumptions have had to be reworked a few times. Good to see they've found a profitable way to use it. Anyway, let's look at the team behind this moderately successful exit.
CEO: Jonathan Kaplan
CFO: Alan Henricks
VP Products: Ariel Braunstein
VP Eng: John Furlan
VP Mfg: Robert Evans
VP Mktg: Simon Flemmer-Wood
VP Sales: Mark Schuster
BoD:
Doug Spreng, Crescendo
Bruce Dunlevie, Benchmark
John Ball, Steamboat
Michael Moritz, Sequoia
Jeff Jordan, CEO of OpenTable, formerly at PayPal
Only three things to note. First, most of the exec team has been remarkably stable. Kaplan has lead them through a nubmer of diffeerent business plans and Braunstein, in a variety of positions, has developed a number of different products aimed at different markets. Second the one spot which has been less stable, more of an ejector seat really, has been the VP Sales role. Pure Digital has had more than its share of these. Finally, I'd like to note the presence of a non-VC board member. I don't know this board's dynamic, but I have seen such an addition to be very useful to others. (Yes, Jeff is CEO of another Benchmark portfolio company, but I still think it could help.)