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August 26, 2009 10:19:24
Posted By Gordon
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I saw on GMSV this morning that Google's launching a traffic app that genrously allows each of us to contribute our little bit of data, our current location to be precise, and aggregtes it all into informaiton about traffic flow on surface streets. Sounds useful if you frequently find yourself wondering if getting off at the next exit and heading to El Camino would be the way to go. Gee wilikers though, I wonder what Google could do with all that location data. Oh yeah, now I remember, they'll be selling it. This is another application of Google's basic business model: provide a service that, when used by you and me, provides them with product to sell to advertisers. But don't worry, you'll be anonymous as they serve location based ads to your phone.
Nothing particularly recruiting related here except that I found the choice of Eric Schmidt quixotic at the time and find his continued success at Google fascinating. |